“The diet industry encourages people to keep dieting no matter how ineffective it is. In the United States alone, more than $66 billion a year is spent on products and services associated with weight loss. This can include memberships in weight loss programs, weight-loss products (low-calorie foods, cookbooks, artificial sweeteners, and diet sodas), as well as expensive medical procedures such as liposuction and bariatric surgery. Although most of these products and services end up being useless, given that most people gain the weight back, customers continue to be drawn in by promises of quick weight loss and the belief that being thinner will make them attractive and more desirable.”

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